Aug 02, 2022
In Authors Forum
If the answer is 'no', then there is work to be done and if the answer is 'yes', there is still room for improvement! Increasing the involvement of your employees, employee engagement, can be done with content, among other things. By involving employees in content and implementing the core values of the organization, Presenter was able to involve employees from across the organization in its content marketing activities. Krispijn Smith and Celine van der Burgtell how employee engagement increased by no less than 286% within a year by experimenting with different actions. With content via e-mail and intranet, they motivated colleagues, among other things, to produce content themselves to achieve various goals. From ticket sales for an event to recruitment of new colleagues. In doing so, they discovered how adding a game fax number list element and implementing core values turned out to be the key to success. And that employees motivated each other the most in a team. With these 5 tips you can also involve the employees from your organization more through and before content. Learn from it and see it as an opportunity to make improvements. Expand your own consciousness. Inclusive communication starts with yourself: you have to be aware of your own prejudices and privileges. Follow influencers and media outside your usual choice. In addition, expand your network. Make sure you really know the people in your target audience. Look beyond one identity. Involve your target group not only in the creation but also in the strategy. The sooner you can take influences from the people you do it for, the better. Provide accessibility. Think of people with, for example, a visual impairment or people who are hard of hearing or have difficulty walking. By making your content accessible to them, you increase the effective reach of your content. Choose your words carefully. There are many words that have become obsolete in recent years and are no longer acceptable. Avoid sloppy mistakes by using tools like this phrasebook from Women Inc. For example, also pay attention to whether your language is masculine or feminine. Avoid stereotyping. It seems obvious these days, but it really happens too often. Photo by Mariël Tiemersma of Randstad during Content Conference 2022. Photographer.