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rajia rimi
Jun 19, 2022
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In 2018, voice search was one of the hottest topics in the SEO community. A popular Word stream article listed a handful of statistics on voice search, Industry Email List starting with the misinterpreted ComScore statistic that by 2020, 50% of searches will be done by voice. It turns out that this stat was only related to voice search in China. Despite the inaccuracy in the Industry Email List United States and the global market as a whole, the quote resonated in the SEO industry and caused digital marketers to frantically prepare by learning all they could about the voice search optimization. As 2020 approaches, marketers are now Industry Email List skeptical, voice search will actually drive a cataclysmic shift in our marketing strategies. At Bright on SEO in April, Patrick Reinhart's presentation focused on whether voice should be the Industry Email List primary focus of SEO, with statistics supporting the fact that, so far, voice search has had a much lower impact on searcher behavior than expected. At the same conference, keynote speaker John Mueller of Industry Email List Google had this to say: “From my perspective, I see it as people search with voice. Clearly, these voice interactions are becoming more common. But right now, I'm not really sure what we Industry Email List would do with these [metrics.] If you knew for my website, these queries and queries receive voice queries, what would I change at this time? Because I think most of the time if you make a website in such a way that information is easily accessible and useful for search engines and for users as well, you don't have to Industry Email List do anything special for voice. " - John Mueller (transcript) At Path Interactive, we wanted answers. How many people actually use voice search and how do they use it? Has the rise of voice
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